Vietnam is considered a third world producer of footwear, the fourth largest footwear exporter, only in the European market, second only to China Vietnam footwear export volume ranked second. Vietnamese leather footwear export value of average annual growth rate of 16%, in 2008 exports amounted to $ 4.7 billion, also a Vietnamese national finance foreign exchange revenue main industries; leather footwear exports in 2010 amounted to $ 6.2 billion, as of June 2011 end footwear exports total $ 3,000,000,000, an increase of 30%.
Up to now the Vietnamese footwear exports accounted for 92.3% of total, but the domestic product sales is low, other ASEAN countries are higher than the share of domestic sales in Vietnam many, such as Thailand, 42.5%, Indonesia 40.5%, 37.9%, Malaysia, Philippines 5.4% Pakistan 7.3%. Second, to reduce the proportion of processed products in Vietnam footwear industry proportion is 50%, compared to 70 percent of domestic enterprises. Worldwide there are 100 pairs of shoes 4.14 pairs are “made in Vietnam.”
Vietnamese Ministry of Industry and Commerce in May and November each year organizes regular leather footwear exhibition. Vietnam’s leather footwear manufacturing enterprises 70% belong to the traditional handicraft workshop, most products are in the low end, the weak link in the product design, product design monotonous. Therefore, the majority of Vietnamese exports of footwear products for the international OEM brands only, such as Nike, Addidas, Puma, Ecco, Clack, Prada. While most domestic sales value of the products cost only 15% -20%.
As for chinese Entrepreneurs began looking for a breakthrough in the industry bottleneck of the development of these new growth point. While Vietnam – footwear quickly jumped this country naturally become the focus of attention in Chinese entrepreneurs. And more and more shoes machines company start to supply more shoes machinery to Vietnam markets .Gerson machinery as one of shoes machinery focus on shoes cutting machines used for cutting shoes upper which is one of shoes machinery have sold lots of shoes machines to the vietnam markets.